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  I am thrilled to announce a cooperation with the respected community of Abu Dhabi SME Business Hub, a private-public initiative supported by the Abu Dhabi Department of Economic Development, which aims to nurture, advance, and grow a community of entrepreneurs, SMEs, and startups in the UAE. Here is a link to the website and post they published.   https://www.adsmehub.ae/en/community Sandugash Sembinova Founder – Steppe by Step Connect   Meet Sandugash Sembinova, the dynamic and internationally-minded consultant, lecturer, and mentor […]

Who did you want to be when you were younger, one of the students asked me last week… This question came out unexpectedly. None ever asked me this question – I mean, of course, I received this question when I was a kid or a student, but not when I am halfway through my career. I answered that I wanted to be a criminal lawyer, which was a dream of mine when I was reading a pile of thrillers, detectives, […]

Kazakh people celebrate New Year twice – once on the 1 of January, with the rest of the world, and once on the 22 of March. On the 9th of April, another great event had been organized for all people who are interested in or related to Kazakhstan. Theatre Diligentia in the Hague welcomed people where the special performance  of ethno-folklore ensemble “Turan”  had been held. Magic sounds of ancient music, the speech of the Ambassador of Kazakhstan in the […]

What is a great way to spend Friday afternoon? For me, it was attending an event hosted by the Netherlands-Kazakhstan Business Association right in the center of the #Hague. All questions raised by the business community interested in cooperation with #Kazakhstan have been answered by two Ambassadors of the countries – Andre Carstens and Askar Zhumagaliev. #Agriculture, #Hydrogen, #smartcity, #digitalisation, #oilandgas , even #poultryfarming – so many activities had been mentioned. Informative, energetic, and valuable – Henk Nieboer, thank you for this event. Oh, and I forgot to mention, it were […]

Unlike others who say that they would not change anything in their life if I had a time machine, I would go back to the past and change these two things…  ok, I would change many things, but those two would undeniably be the priority. 1.  I would open a business when I reach 25 and not wait for another hundred years as I did… 2.  I would start teaching students ASAP. Those are things I was always dreaming of […]

Сегодня на одной из лекций один из студентов … уснул. Его сосед, увидев что я заметила, попытался разбудить, легонько так потрепал за рукав, бесполезно – богатырский сон грызущего гранит науки 💥💥💥 прервался только, когда я включила видео ролик по лекции. 👌Честно, я и сама бы с удовольствием вздремнула. 👌 Причина – всю неделю студенты, ( и я заодно), готовились к Moot Court – участвовали в качестве истца, ответчика и судей в показном суде по теме Бизнес право. Требования были достаточно […]

Клиенты Брэнда SteppebyStep – многонациональные международные крупные компании и Университеты. Недавно мы стали работать и с B2C. Почему нашим Клиентам выгодно работать с Брэндом и со мной: Быстро и Конкретно. Наши Трэйнинги и Консалтинг услуги – это современные решения учитывающие  быстроменяющиеся реалии рынка.  Вы получаете конкретный план помогающий решить проблему или прокачать какой то конкретный навык – например Как составить условия SAAS контракта, Как создать партнерские отношения с определенным Поставщиком или Как  провести переговоры и минимизировать риски с Клиентами.  В […]

Growing an #educationbrand Steppe by Step  requires a combination of planning, consistent execution, and building a strong #community around brand. Here are some steps I took to grow it: Defined my niche: Identified an area of expertise and target audience: #procurement and #contractmanagement , #negotiations , and cross-cultural training. It helped me create relevant and compelling content that resonates with my audience: middle management, executives, and, international university students. Created a content strategy: Developed a #content strategy that aligned with my niche and target audience. It includes a mix of blog posts […]