Defined my niche: Identified an area of expertise and target audience: #procurement and #contractmanagement , #negotiations , and cross-cultural training. It helped me create relevant and compelling content that resonates with my audience: middle management, executives, and, international university students.
Created a content strategy: Developed a #content strategy that aligned with my niche and target audience. It includes a mix of blog posts on my website www.steppebystep.com , #linkedin , and rarely Instagram.
Built my platform: Created a website with a blog that showcased my expertise and served as a hub for my content. I used social media platforms to promote my content and engage with an audience.
Consistency is vital: Consistently produced content on a regular schedule ( regular does not mean often, for me, once or twice a month works). It helped to build trust with the audience and helped to establish me as an authority in my niche.